Cookie Policy

Last updated: April 2026

    The short version
    This site uses three categories of cookies. One is essential and always active. The other two — analytics and advertising — only activate if you click "Accept cookies" on the banner. You can change your mind at any time using the buttons at the bottom of this page.
  

What are cookies?

Cookies are small text files stored in your browser when you visit a website. They serve different purposes — some keep a site working properly, others help the owner understand how the site is being used, and others track advertising performance.

Under UK PECR (Privacy and Electronic Communications Regulations), websites must obtain your consent before setting any non-essential cookies. This site uses Google Tag Manager's consent mode to ensure no tracking cookies are set until you explicitly accept them.

Cookies this site uses

Cookie name	Purpose	Duration	Set by
ppcp_consent	Stores your cookie consent choice so the banner doesn't appear on every page visit	Until manually cleared	theppcpal.co.uk (localStorage)

Cookie name	Purpose	Duration	Set by
_ga	Distinguishes unique users for Google Analytics. Assigns a randomly generated number to each visitor.	2 years	Google Analytics 4
_ga_[ID]	Maintains session state for Google Analytics 4. The [ID] suffix matches the GA4 property.	2 years	Google Analytics 4
_gid	Distinguishes users. Used to throttle request rate.	24 hours	Google Analytics 4

Cookie name	Purpose	Duration	Set by
_gcl_au	Used by Google Ads to store and track conversion events — specifically whether a visitor who clicked an ad went on to submit the contact form.	90 days	Google Ads
_gac_[ID]	Contains campaign-related information. Used by Google Ads to attribute form completions to specific ad clicks.	90 days	Google Ads

Google Tag Manager

This site uses Google Tag Manager (GTM) to deploy and manage the analytics and advertising tags listed above. GTM itself does not collect any personal data — it is a container that controls when and whether other tags fire, based on your consent choice. If you decline cookies, GTM operates in consent-denied mode and does not fire the Google Analytics or Google Ads tags.

Third-party cookie policies

For full details of how Google uses the cookies listed above, see:

Managing your cookie preferences

You can change your cookie consent choice at any time using the buttons below. Declining will not affect your ability to use this website — it simply means analytics and advertising tags will not fire during your visit.

You can also clear all cookies set by this site by clearing your browser history and cookies (usually under Settings → Privacy → Clear browsing data), then making a fresh choice when you next visit.

Your current preference is stored locally in your browser and can be changed at any time.

Changes to this policy

We update this cookie policy whenever we add, remove or change the cookies this site uses. The "last updated" date at the top will always reflect the current version. If we add new categories of cookies that require consent, we will reset your preference and ask again.