Based in Sherburn-in-Elmet, Yorkshire

Your competitors
aren't running
Google Ads.
Yet.

No agency. No jargon. Just 10+ years of paid advertising expertise, working for your local business — from someone who actually lives around the corner.

Get Your Free Audit → See How It Works
10+ years experience No long contracts Free audit, always
📍
Targeting LS25 area
Campaign Overview ● Live
Impressions this month
2,847↑ 34%
Click-through rate
6.4%↑ 12%
Calls generated
31 calls↑ 58%
£2.14
Cost per click
£8.70
Cost per lead
£270
Ad spend
📞
31 new enquiries
£8.70
Cost per enquiry
31
Calls this month
🔧
Builders & Trades
🦷
Dental & Aesthetics
🏠
Estate Agents
🚗
Garages & Mechanics
⚡
Electricians
🌿
Landscapers
🏗️
Loft Conversions
🪟
Windows & Doors
🛁
Bathrooms & Kitchens
🎨
Painters & Decorators
🔧
Builders & Trades
🦷
Dental & Aesthetics
🏠
Estate Agents
🚗
Garages & Mechanics
⚡
Electricians
🌿
Landscapers
🏗️
Loft Conversions
🪟
Windows & Doors
🛁
Bathrooms & Kitchens
🎨
Painters & Decorators
The Process

From zero to leads
in four steps

Most local businesses have never run Google Ads. Here's exactly what happens when you work with me — no surprises, no black boxes.

1
Free Audit

I research your business, your competitors, and your local search landscape. You get a clear PDF showing exactly what's possible — free, no strings attached.

2
Campaign Setup

I build your campaigns, write the ad copy, install conversion tracking, and set up call recording. Usually live within a week of starting.

3
Go Live

Ads go live. I monitor daily during the first two weeks, optimising bids and keywords based on what the data tells us.

4
Monthly Report

A plain-English report every month — calls, clicks, cost per lead, what I changed and why. No dashboards to log into, no jargon to decode.

What I Do

Simple, honest PPC (Pay Per Click)

Everything you need to get found on Google and social media. Nothing you don't.

🗺️
Google Maps Ads

Get into the sponsored spots on Google Maps when people search "near me." Fastest route to local enquiries — no website needed to get started.

Great starting point · No website needed
🔍
Google Search Ads

Appear at the top of Google when someone searches for your service. I handle keywords, copy, bidding, and weekly optimisation. You take the calls.

From £150/month management
📱
Meta (Facebook & Instagram) Ads

Stop-the-scroll creative, hyper-local targeting, lead forms straight to your inbox. Brilliant for visual or lifestyle-driven businesses.

From £150/month management
📊
Monthly Reporting

Clear, honest monthly report. Calls, clicks, cost per lead, what worked, what I'm changing. Plain English — not a dashboard screenshot.

Included with every campaign
Results

What good PPC actually looks like

Real numbers. Updated as client campaigns build results worth sharing.

Case Study · Local Trades · Yorkshire
31
Calls/month
£8.70
Per enquiry
£270
Ad spend
Google Maps Ads · LS25 area

A local trades business with no previous online advertising. Google Maps campaign built from scratch — 31 inbound calls in month one at under £9 per enquiry.

📈
More results coming soon

Check back as campaigns build up results worth sharing.

Who I Am

A real person,
not an agency

I'm Jordan — a PPC specialist with over 10 years of hands-on experience managing Google and Meta ad campaigns across competitive industries where every pound of ad spend has to work hard.

I started The PPC Pal because I kept seeing brilliant local businesses — great reviews, loyal customers — completely invisible online while their competitors got all the calls.

  • ✓
    No jargon — everything explained in plain English
  • ✓
    You own your ad account — always, no exceptions
  • ✓
    Month-by-month — cancel any time, no long contracts
  • ✓
    Small client list — you always get my full attention
  • ✓
    Local — based in Sherburn-in-Elmet, happy to meet in person
Jordan, The PPC Pal — Google Ads specialist, Sherburn-in-Elmet
"I genuinely love helping local businesses get found. It's the part of this job that never gets old."
Jordan · The PPC Pal
Sherburn-in-Elmet, West Yorkshire
10+
Years PPC experience
£0
Cost of free audit
100%
Transparent reporting
Local
Yorkshire based
Google Certified
Google Ads Search Certified
Search
Google Ads Display Certified
Display
Google Ads AI-Powered Performance Certified
AI Performance
What Clients Say

Don't just take my word for it

"Jordan took the time to understand our business properly before doing anything. Everything was explained clearly — no jargon, no confusion. For a first foray into Google Ads it was a genuinely positive experience."
Michael
Home Design Centre · Castleford
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Replace with a real review from your first client as you collect them.

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Even one genuine testimonial outperforms three placeholders.

Free & No Obligation

Find out what you're
missing with a free audit

I'll research your business, competitors, and local search landscape — then send you a clear report showing exactly what's possible.

  • Are competitors running ads and beating you to enquiries?
  • Which search terms are your customers actually using?
  • What would a realistic budget actually get you?
  • Is your Google Business Profile working hard enough?
It's completely free.
No catch, no hard sell. Just an honest look at where you stand and what's possible for your business.
Request Your Free Audit →
I'll be in touch within 24 hours
Get In Touch

Let's have
a chat

Whether you want a free audit, have a question, or just want to know if this is right for your business — drop me a message. No sales pressure, ever.

✉️
📍
Based In
Sherburn-in-Elmet, North Yorkshire
⏱️
Response Time
Within 24 hours, always
💬
Follow Along

🔒 Your details are never shared. I'll only use them to get back to you.